The commercialization of smell is something that surrounds us; some of it is clear and potent, while other smells are more and nuanced. Smell can bring about fond memories, and changeone’s mood. This is because of smell’s association with the limbic system, as well as its association with the amygdala. The influence that smell has on a human being has been exploited (successfully) for commercial enterprise. A strong example of this is the perfume business. Their whole purpose is the sell desirable scents and fragrances to attract and impress. This is a million dollar enterprise that shows no sign of slowing down, thanks to hundreds of celebrities trying to sell their own scent (i.e. P. Diddy’s Unforgiveable). But these fragrances also sell because smell is an important social function, scent can attract potential love interest. These smells are an accessible, buyable pheromones, changing moods and influencing behavior, and they’re also better than using other smell methods. Though seemingly shallow, people spend copious amounts of money for the finest scents. The price point for these fragrances is often based on their chemical composition. The more expensive expensive perfumes often have chemical conformations that do not easily degrade over time, allowing them to last hours, while other (often cheaper) fragrances last minutes. Mind you, this is not universal, just an occurrence that is commonly found. I know that many people are often dissuaded from paying a large sum of money for perfume or cologne; it’s neither vital nor necessary to have, plus there are always alternative methods to cologne (I’ll stick with my Armani Code though).